In a move that has brought joy to millions of Indian Pokémon fans, The Pokémon Company (TPC) and Niantic have announced the launch of Pokémon GO in Hindi. This exciting development coincided with Hindi Divas, celebrated on September 14th, and represents a significant step in TPC’s commitment to the Indian market. Let’s dive into the details of this fantastic announcement and what it means for Pokémon trainers in India.
Pokémon Goes Desi:
With an ever-growing fan base in India, TPC has taken a significant stride by renaming over 800 Pokémon in Hindi. This thoughtful localization aims to make Pokémon even more relatable to Indian fans. These new Hindi names are readily accessible on the official Pokédex page, allowing trainers to explore the Pokémon world in their native language. This localization effort goes beyond mere translation; it’s a bridge between the Pokémon universe and the rich linguistic and cultural tapestry of India.
Pokémon GO Hindi Launch:
Pokémon has always been about bringing people together, transcending boundaries and languages. In 2016, TPC and Niantic joined forces to create the immersive experience of catching Pokémon through augmented reality (AR) technology. Pokémon GO took the world by storm, inspiring people to explore their surroundings and connect with a global community of fans. Now, the game takes an even more inclusive turn with the addition of Hindi language support, allowing Indian players to dive deeper into the Pokémon GO universe.
Omar Tellez, VP for Emerging Markets at Niantic, emphasized the company’s commitment to India and its gaming community. The introduction of Pokémon GO in Hindi aims to promote inclusivity, encourage engagement, and attract more players to embark on their Pokémon GO adventures. Niantic’s dedication is further evident through its on-ground activations and the addition of over five lakh Pokéstops across India.
Special Event and Pricing Restructure:
To celebrate the Hindi localization, Niantic is hosting a month-long special event for Indian players. This in-game extravaganza includes Field Research, Timed Research, and Bonuses with special rewards, adding even more excitement to Pokémon GO. To ensure accessibility for trainers across the country, the pricing for coin bundles on Google Play and Apple Stores has been restructured. An exclusive coin bonus for the Pokémon GO Web Store is also introduced, reaffirming their commitment to the Indian market.
One Dream – A Short Movie Celebrating Family Bond:
Pokémon has always celebrated values like friendship, determination, and family bonds. To make this occasion even more special, TPC has launched a heartwarming short film titled “The Journey of One Dream” in Hindi, Tamil, Telugu, and Bengali. The story revolves around a father and his son, emphasizing the importance of family and the potential to turn aspirations into reality. This touching narrative is relatable to people of all ages who have experienced the challenges of balancing their busy lives with family commitments.
The introduction of Pokémon GO in Hindi and the broader localization efforts demonstrate TPC and Niantic’s commitment to the Indian fan community. Pokémon has been a global phenomenon since its inception in 1996, and India is now a key part of this vibrant world of adventure and friendship. As Pokémon continues to focus on India, we can look forward to more exciting activities and developments in the future. So, Indian trainers, stay tuned for an even more immersive Pokémon journey ahead!
