SAMSHÉK hosted a corporate styling event in collaboration with Smart Works Coworking Spaces- India’s one of the biggest co-working space. It was a two-day corporate event from 23 December till 24 December at Smart Works Premises. The event focused on power dressing and its importance. The event also raised awareness about sustainable fashion and how the brand is working towards it. The event was addressed by various working women at working at major corporate firms. The stylist at Samshék explained how power dressing is affecting the corporate culture these days. And why it is so important to dress smartly and what type of clothes you should wear to highlight your strengths and what you should avoid wearing.
Pawani, one of the stylist at the event stated-“Styling is an art, you can explore and learn through it. Dressing smartly and according to your body type is a
necessity in today’s corporate world. It is a fact that if you dress smartly like a boss, it can increase your chance of getting appointed or get promoted quicker.”Samshék’s collection also showcased party wear apart from formal wear. Since it’s the festive season, the collection had a variety of sequin party wear dresses to evening wear gowns. A wide range of formal wear and evening wear was displayed including shimmer tops, formal office wear dresses, semi-formal tops, palazzo pants etc.
Visual presentation charts of body shapes, corporate fashion facts and digital customization process to make them understand the importance of dressing right was another highlight of the event. A lot of women showed up at the event, some tried the outfits and a few bought for the Christmas evening. They also shared their experience on what they prefer to wear at their workplace or parties. Some women shared their viewpoints on dressing up according to their body type and the issues they face. The concept of digital customisation and zero inventories really attracted a lot of women.
Samshék has really taken a step forward towards sustainability and zero waste of textiles. Recently last week, they also hosted another plus-size styling event to raise awareness about technology in fashion at their tech store in Seasons Mall Pune. Samshék is looking forward for more such events to spread awareness about virtual customisation and styling according to your body type. Their future plan is opening more stores in all metropolitans to empower women of all body shapes and types.