“Unleashing the Art of Fashion: Exploring the World of Costume Design”- The Legacy of Bhanu Athaiya

Bhanu Athaiya, India’s first Oscar-winning costume designer, left an indelible mark on Indian cinema. Born in 1929 in Maharashtra, she began her career in film as a costume designer in the 1950s and went on to design costumes for over 100 films. Her attention to detail, innovative designs, and vibrant colors earned her a reputation as one of the leading costume designers in India. Athaiya’s work on the 1982 film “Gandhi” won her an Academy Award for Best Costume Design, making her the first Indian to win an Oscar. She used her platform to raise awareness about the importance of costume design in telling a story and bringing characters to life on screen.

Mumtaz and Dharmendra in Aadmi Aur Insaan (1969)
Photo Credits:- Prinseps
Saira Banu in Jhuk Gaya Aasman (1968)
Photo Credits : Prinseps

Throughout her career, Athaiya was known for her ability to blend tradition with modernity in her designs seamlessly. She often drew inspiration from Indian textiles and handicrafts but also incorporated Western influences to create unique and memorable costume designs. Athaiya’s contribution to Indian cinema has had a lasting impact. Her innovative designs and attention to detail inspired future generations of costume designers in India and around the world.

Vyjayantimala in Amrapali (1966)
Photo credits : Prinseps

Rekha in Muqaddar ka Sikandar
Photo Credits: Prinseps

Even today, her work continues to be celebrated and recognized for its excellence and if you want to admire her work than you can visit the exhibitionat the Bikaner house (till 2nd February) showcasing her work. From the beautiful artworks to the sketches and costumes that were actually worn in the flim by the actresses like sharmila tagore, Helen ,Mumtaz and Meena Kumari , everything that you need to know about her is presented in the exhibition. Bhanu Athaiya’s legacy as a trailblazer in Indian costume design will forever be remembered. Her passion and talent have left an indelible mark on Indian cinema, and her work will continue to inspire future generations of costume designers. Here is a glimpses of the exhibition:

Rajkumar Rao sets fire on the grand final ramp at the Indian couture week in Anamika Khanna`s outfit

Designer Anamika Khanna closed the Fashion Week with Actor Rajkumar Rao as the showstopper for the Grand finale show. Rajkumar Rao not just looked stunningly handsome but made sure to set the fire on the runway and drop the jaws in the audience. The Actor wore a black Sherwani with a statement neckpiece by
Birdhichand Ghanshyamdas Jewelers definitely added the extra hotness to his walk.

Actor Rajkumar Rao in Designer Anamika Khanna`s outfit for the Grand finale of ICW 2022h

Actor Rajkumar Rao in Designer Anamika Khanna`s outfit for the Grand finale of ICW 2022

Actor Rajkumar Rao in Designer Anamika Khanna`s outfit for the Grand finale of ICW 2022

The Designer Presented her Couture collection “An Experiment” for the finale show of FDCI Indian couture week 2022.

Stemming from an extreme need for change and pushing boundaries, this collection is an open field for experimentation.

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

An awareness of the spectacular Indian silhouettes, textiles and sentiments, we move to amalgamate something old, something new.

Treating precious something that always was with reverence, notwithstanding that they may  have aged, at the same time and approach of nonchalance to luxury.


Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

The shapes are inspired by the “goddess” paired with deconstruction and pattern making techniques. There is also referencing the ever exuberant tribal India, approached with an eye of modernism. We are unafraid to align, non aligned perceptions.

The colour palette is varied starting with sombre blacks, delicate lace in ivory to powerful red and emeralds. Metallica plays an important role. Pearl takes centre stage.


Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022

Designer Anamika Khanna`s Collection “AN EXPERIMENT” for FDCI Indian Couture Week 2022