“Unleashing the Art of Fashion: Exploring the World of Costume Design”- The Legacy of Bhanu Athaiya

Bhanu Athaiya, India’s first Oscar-winning costume designer, left an indelible mark on Indian cinema. Born in 1929 in Maharashtra, she began her career in film as a costume designer in the 1950s and went on to design costumes for over 100 films. Her attention to detail, innovative designs, and vibrant colors earned her a reputation as one of the leading costume designers in India. Athaiya’s work on the 1982 film “Gandhi” won her an Academy Award for Best Costume Design, making her the first Indian to win an Oscar. She used her platform to raise awareness about the importance of costume design in telling a story and bringing characters to life on screen.

Mumtaz and Dharmendra in Aadmi Aur Insaan (1969)
Photo Credits:- Prinseps
Saira Banu in Jhuk Gaya Aasman (1968)
Photo Credits : Prinseps

Throughout her career, Athaiya was known for her ability to blend tradition with modernity in her designs seamlessly. She often drew inspiration from Indian textiles and handicrafts but also incorporated Western influences to create unique and memorable costume designs. Athaiya’s contribution to Indian cinema has had a lasting impact. Her innovative designs and attention to detail inspired future generations of costume designers in India and around the world.

Vyjayantimala in Amrapali (1966)
Photo credits : Prinseps

Rekha in Muqaddar ka Sikandar
Photo Credits: Prinseps

Even today, her work continues to be celebrated and recognized for its excellence and if you want to admire her work than you can visit the exhibitionat the Bikaner house (till 2nd February) showcasing her work. From the beautiful artworks to the sketches and costumes that were actually worn in the flim by the actresses like sharmila tagore, Helen ,Mumtaz and Meena Kumari , everything that you need to know about her is presented in the exhibition. Bhanu Athaiya’s legacy as a trailblazer in Indian costume design will forever be remembered. Her passion and talent have left an indelible mark on Indian cinema, and her work will continue to inspire future generations of costume designers. Here is a glimpses of the exhibition:

Amala Earth Curated an earth-friendly exhibition to bring all the brands under one umbrella

Amala Earth is a One-stop marketplace with more than 300+ Earth Friendly Brands constantly making an effort for the good of you as well as for the good of the planet. Recently this month they hosted their very first curated exhibition “Symphony For Earth” of the brands and products in beauty, fashion, home, and wellness. More than 50+ brands took part in the exhibition and the response was fabulous. Brands like Tcake by Tanya, Vaaya, OTT- The Good Stuff, Tann Trim, Blue Tokai, The India Craft Project, Elynn, Sittara Finedine, Anahata Organic & many more not only gave us a view of the art and practice of Sustainability and conscious living. The exhibition brought the varying ranges of handicrafts into one room under the same umbrella to raise awareness about a better living and a better tomorrow.

Amala Earth

Symphony For Earth
Satmya India
Naushad Ali
The India Craft Project
Elynn
Tann Trim